74% of people use mobile devices for e-learning according to a report from Ambient Insight on the Worldwide Mobile Learning Market. While there are all kinds of e-learning materials available, including interactive games, quizzes, and slideshows etc., it is video that really engages viewers on mobile devices.
In recent years we’ve seen more and more companies in the financial services industry embrace mobile apps for e-learning; and as a result look for ways to create really inspiring video content that works on these platforms.
There are a number of considerations that need to be taken into account when creating video specifically for mobile apps, or for viewing using a mobile browser. But first, let me explain why so many FSI are investing in e-learning video content to start with.
How E-Learning Video Content Can Engage Your Workforce
Video training is not new. But with a burgeoning e-learning market, and all the technology to create really immersive and engaging experiences, video training content is in high demand.
However, no longer is polished, but dull, explainer-style content enough. While effective because it can convey a message very succinctly, to be truly engaging and (most importantly) memorable, e-learning video content needs to push the boundaries. Why? Because employees are demanding it.
As consumers, employees and employers, we are all increasingly video-literate. Most of us will watch several short video clips every day: on social media, on a company website or news site, or sent to us via email or message apps. We have high expectations. We’re spoilt with video content that varies from user-generated clips, to brand videos with high production values. Often even user-gen content has equally as high production values and an inherent understanding of how to engage viewers.
That means that to ensure your e-learning video content gets the attention it deserves, it needs to use all the techniques and hooks that a YouTuber might use to engage their target audiences. Even if you’re producing compliance training content for staff in the financial services sector!
Here’s a click recap of why video is such an important tool for e-learning:
- Conveys a lot in very little time – there are 3 key elements to most successful video e-learning content: visual (moving images), audio (sound and spoken word) and graphics (text, symbols etc. used to highlight key pieces of information). This means that within a short video, viewers are receiving 3 streams of information at the same time, which reinforce each other and cement learning.
- Memorable – when used together these 3 elements are highly effective at helping viewers to retain information, much more so than digesting each stream of information separately.
- Storytelling – a further way that video aids learning is that it uses storytelling devices to convey key messages and information. People remember stories much better than they remember cold hard facts, so if those facts are part of the story they retain this information much better.
- Empathy – emotions should not be discounted because you’re creating e-learning content about dry subjects. There are opportunities to play on emotions through video content that will encourage employees to engage with the content and take on board key learnings that they later use in their jobs roles.
- Accessible – on mobile devices – where so much e-learning content is used – and desktops, video is highly accessible and easy to view. Rotate your screen and press play, that’s all it takes. While other e-learning materials are also valuable, they generally require more interactive which can be difficult on a smartphone with a small screen.
Tips For Creating E-Learning Video For Mobile Apps
Viewing an e-learning video on your smartphone or tablet is not the same as watching a training video in a conference room. There are obvious differences such as the size of the screen, and also the environment employees may watch it in.
Mobile users are often interrupted, and may be distracted by noise inside or outside of the office. Therefore, it is important to bear these factors in mind when creating video content, to ensure that you maximise the opportunity to engage employees on their mobile devices. Here are a few best practice tips:
- Keep it short and sweet – video for mobile is not the place for an extensive module on a system or process. More than five minutes long and it is highly likely that employees will have had to pause play to answer the phone, speak to a colleague or reply to an email. Instead, breakdown modules into bite sized video clips and employees can fit them in between other distractions.
- Keep shots and graphics simple – the average smartphone has a screen size of between 5 and 6 inches, which means that it’s difficult to see a lot of detail. Therefore a wide screen shot might not work as effectively as a close up. Similarly graphics with lots of elements are harder to digest on a small screen, than something more simplistic.
- Keep audio loud and clear – whether viewed in the office, or on the train coming home, it’s hard to hear the audio on a video if there’s also a lot of ambient noise. Sound quality needs to be loud and clear to be heard over other noise, or on poor quality headphones. Also avoid adding too many audio elements at any one time (such as music) as this becomes confusing.
- Keep production values high – audio and visuals should all be of the highest quality to ensure that viewers are not put off by poor sound, low resolution etc. While employees may view your content on a low quality mobile device, high production values will help to ensure it’s still a positive e-learning experience.
If your company is planning to produce video e-learning content and you have any questions about this subject, please get in contact. NRG Digital has extensive experience working with clients in the financial services sector, producing video content for training and awareness. Call 01252 717707 or email firstname.lastname@example.org