The Medici Effect

Innovation at the Intersection

This film created as the introductory video for a major banking event. Featuring stock footage and overlaid animation, the film engages with themes of technology and innovation. The Medici Effect suggest innovation is born from diversity and technology can take inspiration from nature, which we emulated with hand-picked footage. Anticipation is built using music and voiceover, to fully capture the attention of the audience and to inspire excitement for their upcoming event.