NDC Animation - HRG

Stylised characters within brand identity

This film uses modern and lively animation to portray how the HRG Oneview resolves the issues of outdated GDS systems in order to provide the best service for corporate travellers. The motif of 1980s technology is used to contrast the corporate and leisure booking experience with and without Oneview. It was important to present how IATA NDC and Oneview can provide corporate clients with low fares and customisation, which is portrayed using digestible infographics. The animation is stylised with brand colours to make it both fun and easily identifiable. Character animation makes the concept of the GDS engaging, as well as maintaining an image of modernity.