Experience the magic of the Gruffalo

The project

To create a film for Magic Light’s Instagram campaign ‘The Gruffalo Birthday Party’ along with a series of social media craft and baking tutorials.

The project approach

We were tasked with creating 3 tutorials. Making party hats, bunting and cupcakes. As well as this they requested a 60 second film of a children’s birthday party with a buffet and games.

We sought out 2 locations for filming. For the crafting tutorials we filmed in a studio setting. To achieve a woodland, feel to the film, we filmed on location.

We used natural light and a bubble machine to create playful and magical shots to adhere to that storybook setting. We filmed on Sony FX3 cameras with the Sony G Master Prime Lens Set & the Ronin RS3 Pro Gimbals.

We animated text onto the craft tutorials to create an easy-to-follow guide as well as providing clean vibrant shots of the crafts being made. So that it’s easy for families to do at home. As for the birthday party we kept the shots very natural and bright.

Watch the full film below:

The project outcome

Overall the films reached 2 million reach & 12,000 engagements! Hear it from the Magic Light team. Watch the video testimonial to find out more.

Watch the Behind the Scenes film below: