Krispy Kreme Original Filled Event
This film encapsulates the fun and excitement of the Krispy Kreme Original Filled Event where their new Original Filled doughnuts were launched. Energetic visuals and upbeat music enhance the playful tone. The graphics incorporate the Krispy Kreme font and colour scheme, maintaining brand guidelines and integrating with the decoration of the pop-up location.
It was important to capture the highlights of the event, such as the doughnut wall, tasters, and interactive features. The film also focuses on the crowd reaction to the event, encouraging the audience to attend pop-up events in the future. The film was edited and delivered overnight to attract a next day wave of customers, with a longer cut produced for the Krispy Kreme website as a ‘look what you missed’ teaser.
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