Want to be taken seriously in your sector? You need a seriously good video. Want to be viewed as innovative and forward thinking? Your video content should reflect this too.
This all points to the need to get some expert, professional help. So, what should you be looking for when engaging a video production company?
As organisations have a growing demand for video content it’s worth spending some time identifying a video production company you can partner with long term. The benefits of this are that they really get to understand your company culture, ethos and objectives, which helps them create great video content aligned with your brand.
Here are our tips for hiring a great video production company:
Have a look at the list below and follow the link to our blog for all the answers you will need…
1. Ask to See Recent / Relevant Projects
Video production companies like ourselves have a showreel that provides an overview of projects we’ve been involved in. However, it won’t show you films in their entirety just clips that fit well together. So you should also ask to see complete projects too.
2. Look at Several Video Production Companies
Even if you’ve discovered a video production company who you’re confident you would like to work with, it’s worth exploring your options. If anything, this may just confirm that you’ve found the perfect video partner.
3. Get A Few Quotes
While you’re looking at different video production companies you might as well ask them all to quote. You may find that you get quite a range of quotes that should be aligned with the quality of their projects, but this might not always be the case. As a rule of thumb if you have the budget spend it as you will get what you pay for in terms of creativity, production values, experience and ROI.
There are a number of process and stages you need to go through to ensure you create the best corporate video.
- Make sure you define your audience – Positioning and communicating to your specific market sector.
- Make an emotional connection to your audience – If you want your viewer to watch and remember your message then you have to connect with them on an emotional level.
- Make it a stunning visual experience – Video is becoming the fastest growing marketing tool due to the way it engages with the audience both visually and orally.
- Make sure you connect with your customer – What do your customers care about? What are their problems? Your customer needs something they can relate to.
- Finally – include a Call To Action.
Using all of those stages we created a Corporate Video Production for Silent Pool Gin Distillers.
Have a look at the Case Study we have put together. It explains clearly The Project, Our Approach and finally the various films we created. Silent Pool were extremely happy with the results. This was due to them taking time to look at the 5 stages above and NRG following through with visually stunning productions.
Most companies and organisations have a Facebook page and therefore a need for large amounts of content to populate it with. Social media videos are a very effective way of engaging customers on Facebook. It’s highly accessible, easy to understand and can compel viewers to change their behaviour or take an action like buying a product or visiting your brand’s website.
We have created a number of tips so that you can make the most out of Facebook.
Have a look at the list below and follow the link to our blog for all the answers you will need…..
- Facebook likes native video content – videos that have been created and are uploaded direct to Facebook
- 85% of videos on Facebook are watched with the sound off – use visual narrative combined with captions or graphics
- Most Facebook video views happen on mobiles – your content needs to work on the small screen
- Keep your Facebook videos short and sweet – less than 2 minutes to see your story
- Don’t mess around with a long intro – cut to the chase
- Make sure your video is the right size – make sure your uploaded videos have the correct specification. (See detail sizes in the blog)
- Choose an engaging thumbnail – make sure it’s something compelling
An exciting new filmmaking tool has emerged in recent years with the development of compact remote control ‘drones’. These small, unmanned aircraft allow filmmakers to attach a camera and get amazing aerial footage without the price tag of hiring a helicopter. Dedicated drone shoots are a fantastic way to enhance your film.
As a visual communications company, we’re always on the lookout for new tech and the latest filming gadgets.
Here are out Top Tips For Using A Camera Drone
A few pointers if you’re considering using a drone for your video:
- While drones are readily available, only trained, licensed pilots are allowed to fly commercially when filming from the air – safety first!
- There are also limits to what you can and can’t do with your drone – a max ceiling of 400ft and no-fly zones near airports apply – so think twice before trying to get that Michael Bay shot from space…
- Drones can be dangerous so plan your shoot to be safe: don’t fly over crowds, keep non-essential people away from the shoot and make sure everyone else is aware of the dangers.
- Do a weather check! Even if it is possible to fly in high winds your footage won’t be great.
- Lastly, if using a presenter or a model, check their hair isn’t thinning on top if you plan to film from above. Either that or carry a spare toupee in your kit bag…
For further information please visit new webpage for NRG Air
When we are approached to create some video content the organisation usually have a single video in mind. This might be a promo video sharing the company’s ethos and values, or an explainer video to communicate a concept or services. This video content will then be used in a multitude of ways to ensure it reaches the target audience and fulfils its’ objectives.
However, there are also other ways you can get more for money out of your video production day.
We have created a number of suggestions on maximising your video production day.
Have a look at the list below and follow the link to our blog for all the answers you will need…..
When clients come to us, they have three key concerns:
- How they will use that video to get the best return,
- How much the video will cost,
- How much time key members of staff will need to set aside for filming.
This involves careful planning of your video production day, a clear video strategy and some foresight. Instead of focusing on just one video we would recommend exploring how you can create more videos out of your limited time. Those videos don’t necessarily need to be completed all in one go; but the essential components can be filmed ready to be used at a later date or rolled out over a period of weeks or months.
Reducing costs and time spent on creating video will certainly appease those in high places, and video content agencies like NRG can generally reduce the cost of individual videos when using this approach. It might not be two for the price of one – but there are savings to be had!
Planning Your Video Content
To make this successful, it’s essential to have a clear video strategy so that video production days and the use of other resources are planned for meticulously. This means thinking about the kind of content you need to fulfil your business objectives.
We always help put together a plan to film enough footage to create the film required plus extra for social media bites and potentially other films going forward. Cost can be more for the initial film, but significantly lower than producing them independently.
While creating a whole series of videos may seem a bit ambitious to you, especially as a first step, I would strongly recommend that you consider whether you can get more out of the video production day and use your resources more wisely. Even if this just means banking footage for a later date.
There are many stages used to create the perfect video. However, the simplest way is to break it down into 3 sections: Pre-production, Production and Post-Production.
Have a look below for how to utilise each area wisely.
For further information please look at the following page to show how we worked with HRG to showcase their new technology.
The pre-production phase of a project is where all the planning takes place before the camera rolls. Whether its measured in minutes, hours or days, this planning phase sets the overall vision of the project. Pre-production also includes working out the shoot location and casting. You’re in pre-production mode the moment you start writing down a few points to cover in a video even if it is a short piece made for a blog.
Scripting – It is best to use a combination of insights and messaging shared during your meetings and research to structure and give form to the films. Collaborate with your agency to review & refine the story, ensuring it delivers on all the key messages well before you call ‘action!’
Storyboarding – This is an integral part of developing your films. It will give form to the script and help you to visualise the story. Storyboards can really smooth out the post-production process when it’s time for editing.
Production – The exciting part. Following the path laid out by the script and storyboards, you set about filming your story. It is best to have a host of filmmaking tools at your disposal, and plan to deploy these throughout the shoot to capture the most inspiring images.
The shoot will encompass a number of days, the main body of which will cover principle photography – filming the ‘meat’ of the video. Follow up days may be scheduled as part of the project to capture secondary imagery such as sunrises, morning mists and time-lapse.
Post-Production – Here you spend time crafting the footage into the embodiment of the company story. Make sure your video production agency shares the films with you at various pre-determined stages according to the master timeline for the project, for you to give feedback.
Finally, the signed off master films will be delivered digitally for use on any platform. Videos can be optimised for social media specifications or web-hosting.
Music creates an emotional response in us and that’s a key goal for any marketing content, to make a connection with your audience. But, as with any emotive content, the wrong type of messages can cause confusion and potentially have negative consequences so any music you choose needs to be aligned with your target audience, brand and key messages.
We have created a number of tips so that you can chose the right music for your brand video:
1 What emotional response do you want from your audience?
2 What’s your budget?
3 What’s your demographic?
4 What tempo and tone works with your video content?
5 How can you use pace to drive engagement?
6 Can you add the music to a video yourself?
Click the button below for the answer to all these questions.
TAKING IT FURTHER
Looking for more than just content? As a comms specialist our expert team can collaborate with you on developing your brand messaging and strategy to deliver comms effectively.