The project approach
The event had been running annually for a number of years, but it was felt that a new approach was needed to help invigorate the audience and create a new energy.
With this in mind, we presented a promotional film which was full of energy and used graphics to enhance the pace and dynamic of the film. By cutting the film in more of a movie trailer style, we achieved both a fast paced, but also enticing film, which drew the audience into the narrative.
The film helped to encourage discussion around the event sessions and raise awareness of the event, bringing the event to a new audience.
Watch the event promo film below:
The project outcome
The film really created a new energy around the event
NRG are a pleasure to work with and ensured our customer event was an amazing success. The project was well received by all our stakeholders.
Marketing Services Manager