HRG | Video: Our World is You
To showcase HRG’s technologies in real world scenarios that HRG’s end clients could identify with.
The opening line to the film: “In towns and cities around the world”. Which meant one thing. The film had to look and feel like a global film, without the budget or time to film globally.
Once our script writer had created the script. We looked at the different interaction points in the customer journey and where HRG’s technology helps and supports the user and keeps them informed and up to date throughout their journey.
We used a combination of library footage, carefully selected locations around London and two actors that represent different client demographics to give the film a global feel.
During the post-production phase of the project we composited our actress into a New York skyscraper and added tracking graphics to bring the technology to life.
“We wanted a video that showcased our technologies and capabilities in scenarios that our end clients could identify with and relate to. NRG took our brief and injected their flare and creativity to deliver a video that really stands out in our market.
From concept to creation, the team at NRG worked closely with us at every stage to ensure our ideas were fully realised and enhanced by their own talents. They also worked in close partnership with members of our own User Ex design team to seamlessly integrate elements of our software and apps into the final film.
The high-end production values resulted in a level of polish beyond our expectations and has given us an invaluable film that truly encapsulates our brand and brief.”
The high-end production values resulted in a level of polish beyond our expectations and has given us an invaluable film that truly encapsulates our brand and brief.
Head of Marketing, Hogg Robinson Group PLC