Dash of Colour: Chris’s Story
An important part of NRG’s ethos is that we give back and support a local charity every year. Phyllis Tuckwell Hospice is an important part of our local community and one that has touched many of the lives of our team.
We approached PT with the idea that we would film the Dash of Colour, a local fundraising 5k fun run with the added spark of having coloured dust thrown at the runners at stations on the run.
What is the story? And what do we want the audience to Think, Feel and Do once the film has ended? We didn’t want this to be just an event coverage film. Talking to the events team, we discovered that some of the runners taking part in the colour run had a personal connection with the hospice.
Our idea was to use the Dash of Colour as a backdrop to tell the story of one family, the journey they had with Phyllis Tuckwell, the after care and the importance the Dash of Colour run had for them.
We filmed with Chris, his family and supporters, before and during the run.
“The film has had so much impact for the hospice that we sold out the next Dash of Colour event in one week. This meant saving our precious budget and resource on not having advertise in the local papers.
I have worked on fundraising events for Phyllis Tuckwell for a number of years, and have never felt the hype and excitement towards one of our events as much as this. Not only with our community, but also our own staff in the fundraising team. All of this has been greatly enhanced by this emotional and passionate film.
My managers have been so thrilled with the video, that it has been used in every briefing session – everyone has been so touched and moved by the film. It has made so many of my colleagues even prouder to work for Phyllis Tuckwell Hospice Care, including myself.”
The film has had so much impact for the hospice that we sold out the next dash of colour event in one week.
Events Fundraising Manager
Phyllis Tuckwell Hospice Care