And how to find the right one
The average person in the UK will watch 100 minutes of online videos per day this year, according to research – up from 84 minutes in 2019. Brand recall from video is 85% higher than text. And video marketing increases qualified leads by 66%.
So it’s no surprise that 92% of marketers now say that video is at the heart of their marketing strategy. But therein lies a challenge. With so many organisations harnessing the power of video, how do you stand out from the crowd?
Professional video production has become a ‘must have’ if you’re to maximise the returns on your investment in video.
Let’s start by looking at some examples of the type of video you might need:
- Brand video
- Conference/exhibition videos
- Social media videos
- Email videos
- Testimonial videos
- FAQ videos
- Product demonstration videos
- Internal communication videos
- Recruitment videos
- Training videos
- Corporate social responsibility video
Whatever type of video you decide on, expert help is crucial if you’re to successfully compete in a marketplace crowded with broadcast-quality content.
Here are some tips for finding the right video production company:
1. Do your research to compile a shortlist
Ask around for recommendations if you’re not sure where to start when it comes to drawing up a shortlist of video agencies. If you’ve seen videos you like on other websites, check out who produced them. Or use Google to help find local companies – if you’re based in Portsmouth, for example, Googling “video agency Hampshire” will give you a list of names within easy reach. It’s also worth checking out relevant organisations such as the Institute of Internal Communication (IOIC).
2. Look at several video production companies
Even if you’ve discovered a video production company you think you’d like to work with, it’s worth exploring your options. This may just confirm that you’ve found the perfect video partner. But you may find that other video companies are a better fit. Some agencies are technically proficient but not so creative, while others may make great-looking content but don’t deliver on conversions.
3. Ask to see recent relevant projects
Video production companies will have a showreel that gives an overview of projects they’ve been involved in. However, it won’t show films in their entirety – just clips that fit well together. So, although this will provide you with a bit of background and give you a good reason to contact the video company, you should also ask to see complete projects. This will help you understand how they’ve used video to communicate a message, tell a story and deliver results for their clients – rather than just the pretty bits that go on the showreel.
4. Get a few quotes
Get a variety of quotes – you may or may not find the cost is aligned with the quality of a video production company’s projects. Of course, you usually get what you pay for in terms of creativity, production values, experience and return on investment. But it doesn’t hurt to shop around, just in case. If you’re not sure whether a company is offering value for money, dig a bit deeper. If their clients are on YouTube, for example, check out the engagement their videos are getting for an idea of how successful they are – and ask to see testimonials for recent projects.
Video is here to stay – so it’s worth spending some time identifying a video production company you can partner with long term. That way, they get to understand your company culture, ethos and objectives – which helps them create great video content aligned with your brand.
Why NRG Digital is a good choice
Of course, we’d love to take on your next video project. We’re committed to understanding our clients’ businesses, aligning with their strategies – and going above and beyond to exceed expectations. Our business is based on trust, honesty and authenticity – with a collaborative approach. Our experienced team works in partnership with our clients, adopting an agile approach to deliver world-class outcomes.
Check out some of our video projects on our portfolio page. And if you would like to discuss how to get the most out of your video budget, please get in touch. Call 01252 717707 or email firstname.lastname@example.org