Maintaining the energy post event
Repurposing event content provides event organisers with another channel to communicate with the target audience, engage them further, and for post-event conversations.
Benefits of re-purposing content
- Reaching those interested parties who could not attend and
- Getting more value from the content generated for the event.
These are our tips on how to maintain the energy after your virtual event:
It’s all in the planning
Some forethought is needed to:
- Identify the most useful types of content.
- How you will use them after the event, and
- Put in place any practical measures to ensure that you get the right content.
If you plan to collate social media engagement, you will need an event-specific hashtag and to sufficiently promote it before, during and after the event so that attendees use it.
If you want to share keynote speeches or seminars with people who can’t attend the conference, you’ll need to record these; perhaps by providing a live stream, and / or publishing video clips for viewing on demand. In which case you will need someone to film those parts of the event.
Many event organisers rely on user-generated content for post-event engagement, and this can be very effective. Tweets, photos, Facebook Live video etc. can all add a different perspective and value to the event. However, there will be times when you need more control over what content is being shared.
A shaky video clip of a key presentation filmed on someone’s smartphone will not have the impact of a professionally shot video. If you want your target audience to get value from post-event content, it needs to be of the right quality.
Images can work along side videos and animations in showing the look and feel of an event. They are also easy to share on email and social media platforms.
A pdf presentation to share after the event to both internal and external delegates is a great way to measure levels of interest and engagement. With trackable links you can record who and what your audience is reading and watching.
A clear video strategy
Along with all the ideas mentioned, you need to have a clear video Strategy. While video is not the only medium you can use post-event, it is a powerful tool. Statistically most people prefer to get information in this way. It has also been proven to be more engaging and more memorable than other forms of content.
Are you using video for educating and informing viewers? Video is great for keeping key conversations going post-event, and it can also be used for promotional activities.
Your video strategy for your event is really important. Here are just a few ways video shot during your event or conference can be used afterwards:
- Video recordings of keynote speeches and seminars can be distributed on YouTube or Vimeo for delegates and non-attendees to watch again,
- Long sessions can be broken down into multiple video segments, collated in playlists on video platforms or on your website, shared via email and / or social media,
- Sharing Short clips of key takeaways or sound bites from the event on social media engages interested parties using the event-specific hashtag,
- Using short video clips as teasers is brilliant for longer standalone films,
- Embedding video into online articles or blog posts illustrates the key themes, opinions or highlights,
- Interviewing speakers during the event and sharing afterwards creates great additional value content,
- Using video testimonials from attendees for promotional purposes really delivers,
- Exhibitors may welcome the opportunity to contribute their thoughts too and gain exposure for their business,
- The behind the scenes video is a great way to tell the story of your event and give insights into the motivations and aims of those involved,
- Creating promotional content from your video assets that shares highlights from the event gives you material to promote your next event.
Once the initial event is over, you need to think about the next. Soundbites are perfect teasers to entice delegates to attend again.
For more information and to speak to the event team about how to maintain the energy after your virtual event please give us a call 01252 717707 or email firstname.lastname@example.org