What Does A Successful Event Look Like?
We were recently asked by Conference News for our thoughts on the key components for a successful event. TWe’re often asked this question as anyone planning an event needs to know where to focus their budget and what should be top of their event checklist.
Unfortunately I can’t provide you with such a checklist as there is no “one size fits all” solution; events vary, objectives differ, and crucially what one client measures success by, is not the same as another. However, I can share my thoughts and experience organising events, which I hope will help inform your next event and make it the success you desire. Here’s our blog post for Conference News:
Event Success: Communication Is Key
Striping away the tangible elements of an event, the overriding consideration for us is the client relationship. The ability to deliver a successful event relies entirely on understanding exactly what the client wants to achieve. Of course this can be multi-layered, from inspiring delegates; driving sales; collating data; motivating a workforce; selling a proposition…the list goes on. But ultimately it is about ROI and the key objectives for staging the event.
So the first question that needs to be asked when planning an event is “how will you measure its success?”
It’s All In The Detail
From venue choice and branding to catering and name badges, every detail needs to be aligned with your core objectives. Little details all contribute to the big picture; and these are not just cosmetic or customer focussed components, many technologies can be utilised to help deliver ROI too.
Increasingly, the events industry has embraced innovative technologies, and clients are just as keen to wow their audiences with something new. However, throwing a technology at an event and hoping it sticks, will not necessarily deliver ROI. Instead, the choice of technologies used must be informed by the overall objectives for the event.
I think, in this ever-evolving, multi-platform world, that agencies and businesses need to give more back to the client and consumer, and that is why we measure our success on our client relationships. For the event organiser adding value and giving back can go hand in hand with achieving your event objectives, and here innovative technologies can deliver on both levels.