The Rise Of Video Marketing On Social Media
This article by Gary Vaynerchuk on video marketing and social media caught my eye last week. Once again it reiterates the importance of video for all businesses: whatever your product or service. Significantly, we’re not just talking about putting videos on company websites, uploading to YouTube or Vimeo, but crucially sharing video on social media especially Facebook.
Video Marketing And Facebook
This year Facebook videos officially surpassed YouTube videos with 80% of all Facebook video engagement coming from natively uploaded content. This means not linking to your YouTube videos but actually uploading video content direct to your Facebook business page.
Last October, Facebook CEO Mark Zuckerberg said that “Video is a very big priority“, and this is bearing out with the Facebook algorithm biased in favour of natively uploaded video content.
As Vaynerchuk says,
“Google and Facebook are competitors, so if you think Facebook wants to have YouTube links perform well in their Newsfeed algorithm, you better think again.”
Not convinced? Here a few more stats
- 1 billion views daily of video content on Facebook since June 2014,
- Facebook’s unique desktop video views for September 2014: 491 million (up 38.5% year over year),
- Facebook video ads promise to deliver 1.2 billion users to small and big businesses,
- With Facebook video ads, companies can track audience views that turn into actual sales.