How do you measure 'video engagement' and does this metric actually mean anything? Here Rob Edmonds explains all and troubleshoot why your videos may be failing to engage.
Do you have a video reflecting your company culture? It's a highly effective way of engaging potential employees and inspiring them to work for you. Read on to find out how to storyboard your company culture video.
Are you creating the right kind of content to engage your customers? Or are you just creating content for content's sake? Here Rob shares his advice for standing out from the crowd.
Large volumes of event content are created for conferences, industry events and business shows. But are you getting maximum ROI from it? Ideas here.
Is user-generated content something your brand should be using, and if so how can you ensure you don't lose control and ownership of your brand images?
Here film director Rob Edmonds talks about how to illicit an emotional response from viewers with awareness raising video, and how this compels them to act.