Phyllis Tuckwell, Real People, Treasured Memories 2018-01-05T10:42:06+00:00

The Project

Our brief to NRG was “to create a moving video that captured the essence of our care, without it looking like a standard corporate video”….and I’m sure everyone will agree they satisfied the brief…and then some!

I’ve always said if you’re going to employ successful creative agencies, then you have to let them “be creative”, trust them and give them freedom to express their creativity in ways you don’t necessarily expect or even visualise yourself.

Tony Carpenter
Director of Marketing and Communications, Phyllis Tuckwell Hospice Care

Our Approach

Capturing the essence of hospice care is no easy task. We knew our approach had to be authentic, emotional and impactful.

The idea was to create a film based around a poem, with the sound track being performed by a choir and featuring real people who had been through the Phyllis Tuckwell journey.

For the film to be authentic, we felt that the words of the poem had to come from the heart, building from the original poem by a bereaved husband, that PT had published previously, we adapted the words to make it appropriate to a shorter film format.

The emotion would come from a mix of bereaved relatives speaking the words of the poem and the talents of the Farnham Rock Choir performing a rendition of Beyonce’s song “Halo”.

All the way through filming we took great care and sensitivity when filming with the relatives. We filmed over four days in a variety of locations that we felt would add further impact to the film.

Client Testimonials

“We gave NRG ‘carte blanche’, but having worked with the team before, we trusted them to understand the sensitivities and emotion of our care.

NRG added context to the piece with snippets of our care at the Hospice, and in the community. The result speaks for itself! I am delighted with the film and the first reactions from others confirm the trust we had in NRG.

I would not hesitate to recommend NRG and look forward to working with them on other films to challenge misconceptions of Hospice Care and even push the boundaries further.”

We gave them ‘carte blanche’, but having worked with NRG before, we trusted them to understand the sensitivities and emotion of our care.

The result speaks for itself! I am delighted with the film and the first reactions from others confirm the trust we had with NRG.

Tony Carpenter
Director of Marketing and Communications, Phyllis Tuckwell Hospice Care

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